The latter, however, shows the fastest growth with a 197% increase in spending month-over-month, while RAID ’s spending dropped by 64% over the same period.ĥ3% of all mentions of RAID: Shadow Legends come from the US. The company, for comparison, spent $28.3k and $842.4k to promote Vikings: War of Clans and Mech Arena: Robot Showdown respectively. Plarium spent 90.75% of the influencer marketing budget on RAID: Shadow Legends.
81.8% of 5.33k mentions that RAID has got over the last six months were sponsored. YouTube videos promoting RAID: Shadow Legends generated 442.95 million views between July and December 2021, with a CPM of approximately $19.55.Īccording to BuzzGuru, YouTube accounted for 94% of the game’s influencer marketing budget.
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